L’Atelier Renault is the international showroom of Renault, located on the avenue des Champs-É lysé es for more than 100 years. Renault has been the first vehicle manufacturer to settle a store on the most beautiful avenue of the world. In 1962, the premises are entirely rebuilt to create the Pub Renault, It was an innovative concept, as the venue was no longer just a showcase for the brand, but also a warm and friendly place with a restaurant that attracted a younger, ‘new wave’ clientele. In September 2000, Renault gave a third lease of life to this venue, as part of a major project to modernise the company.