Crest In 1986, with Ken Batesnow owner of the club, Chelsea’s crest was changed again as part of another attempt to modernise and to capitalise on new marketing opportunities. The new badge featured a more naturalistic non-heraldic lion, in white and not blue, standing over the C.F.C. initials. It lasted for the next 19 years, with some modifications such as the use of different colours, including red from 1987 to 1995, and yellow from 1995 until 1999, before the white returned. With the new ownership of Roman Abramovich, and the club’s centenary approaching, combined with demands from fans for the popular 1950s badge to be restored, it was decided that the crest should be changed again in 2005. The new crest was officially adopted for the start of the 2005–06season and marked a return to the older design, used from 1953 to 1986, featuring a blue heraldic lion holding a staff. For the centenary season this was accompanied by the words ‘100 YEARS’ and ‘CENTENARY 2005–2006’ on the top and bottom of the crest respectively.